I always feel the need to mention a great customer experience. The fact is that Canadian Tire understands customer service, finally! My local Canadian Tire store deserves the designation of Social Proprietor. Most Canadians have a love hate relationship with our major retail brands and deservedly so. Social media is overflowing with tales of poor…

old style social proprietors in action

A lesson on how to be a social proprietorship business.Deliver on your promises! Take care promoting products.Social proprietorship means customer service.

small business

There are opportunities for small business to participate in a market that is dominated by the giant retailers. You need to have an online marketing strategy for the holiday season. As it continues to grow as a “shopping event” you will be able to reward loyal customers with sales promotions. “Canadians are waking up to…

Who is a Social Proprietor? A social proprietor is anyone and everyone on the internet. We are all connected now, demonstrated by Facebook passing the 1 Billion users mark. Interaction by digital means is how we communicate. This has profound implications for small to medium businesses. Yet, many business operators are reluctant or fearful when…

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