Certify your site

Truste, a San Francisco based providerĀ of website privacy certification services, is now offering a lower fee structure for small to medium sized businesses. Up to now, they have been associated with large corporations such as Microsoft, Yahoo and eBay.If a consumer can feel assured that your online presence has strong safeguards regarding the use of personal data they are more likely to do business with you.

Canadian internet data continues to suggest that consumers are not so much shopping on the internet as they are using it to compare products and services before they buy. Even if you don’t sell online, consumers may regard your website more favourably when they know it is secure. Listing memberships in trade associations and identifying if you are listedwith the Better Business Bureau is also useful.

There is also an effort underway to improve privacy protection and standards regarding the collection and use of personal information for mobile applications and social networking.

Terry Heenan

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